Imagine a workplace where health and wellness programs, financial education tools, and mental health resources are not only available but actively embraced by your employees. Picture a team that fully understands the point solutions (benefit offerings that address specific needs) you offer and how to access them, thanks to your communication. It's not just a dream—it's achievable with the right approach. Here are three key points to keep in mind when communicating point solutions to your employees.
#1: Make it about them
- Segment your audience. Tailor messages to employees and their families, based on demographics, roles, and what they want, think, feel, and need.
- Highlight relevant costs and features. Don’t be shy about communicating costs. Focus on what employees care about most to help them choose what best fits their needs.
- Incorporate stories. Use real-life examples, testimonials, and relatable personas to illustrate the benefits of each point solution, showing employees what’s in it for them.
#2: Connect the dots
- Prioritize needs over names. Point solution company names aren’t always descriptive or especially memorable. Organize benefit information and directories by topic, such as family forming benefits or virtual care.
- Make it yours. Employees may perceive outreach from point solution companies as advertising. Co-brand communications from vendors and supplement with your own internal messages.
- Have one clear call to action in each communication.
#3: Keep the conversation going
- Educate regularly. Raise awareness with regular reminders. Employees may not need or be ready to hear about a particular topic when you first roll out a solution.
- Keep it interactive. Engage employees in Q&A sessions with human resources, benefits teams, point solutions experts, and coworkers who have seen positive results. Hold these discussions one-on-one or in group meetings, with virtual and in-person options to cater to different communication preferences.
- Organize topic-focused campaigns. Coordinate awareness campaigns with vendors to shine a light on one topic at a time. Develop and consistently update a benefits website with webinars, videos, presentations, and decision tools for employees and family members to access whenever and wherever they need it.
For help with communicating or selecting point solutions, contact a Milliman expert.
For more information on Milliman’s employee communication solutions, visit https://www.milliman.com/en/Retirement-and-Benefits/Employee-communications.