Vietnam’s life insurance market has been through significant upheaval over the last four years. Following a period of rapid expansion, there has been a sharp correction triggered by the bancassurance mis-selling crisis in late 2022. Since 2025, the market has entered a more disciplined rebuilding phase shaped by tighter regulations and changing customer expectations. Although new business (NB) volumes have declined in the near term, the long-term sentiment remains hopeful, given Vietnam’s favourable demographics, rising affluence and low insurance penetration.
This e-Alert explores Vietnam's life insurance landscape after the mis-selling crisis, including:
- Vietnam life insurance market evolution: impact of the mis-selling crisis, market shifts, and regulatory changes
- Vietnam life insurance competitive landscape and Milliman market survey