Business & strategy


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The life insurance markets of Central and Eastern Europe are among the fastest growing in the world. Although there is great opportunity, companies face many uncertainties. That's why clients rely on Milliman's wealth of business and strategic consulting experience, both locally in these developing countries and worldwide.

Our consultants based in Warsaw, Bucharest, and across Europe offer firsthand expertise in launching greenfield startups in CEE. We also can help weigh the pros and cons of the full range of market-entry strategies.

In such rapidly changing markets, strategic planning is critical. We assist clients in every phase of business planning, from analyzing a company's current position to conducting feasibility studies, assessing new product and distribution strategies including bancassurance, and ultimately to implementing new initiatives. We have conducted such studies for virtually every country in the CEE, so we can offer clients country-specific knowledge of the key trends, competition, regulatory environment, opportunities and market needs.

Our information technology experts can assist companies in introducing new administrative or IT systems and can provide actuarial and operational support for these infrastructure projects. We work with clients' IT developers and can help create the technical specifications needed to build faster and more sophisticated systems.

Insight for market entry to Ukraine

Recently, Milliman provided strategic and business planning support to a leading Central/Eastern European insurer in its successful market entry into the Ukraine. Our role included preparing a life insurance business plan covering product and distribution strategy, market and competitor analysis, and building a financial model for detailed financial projections.

Next Steps

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